‘The beauty world is tapping into the concerns about global water shortages’ – The Silver Soap in Wallpaper Magazine

 In Cor News

Cor Silver is delighted to be featured in this beautifully photographed piece on waterless beauty. As you know we’re big champions of water-free products and you can learn more about the benefits Cor and waterless beauty in this blog piece.  Here’s what Wallpaper had to say about waterless beauty:

“The beauty world is tapping into the concerns about global water shortages

As the world wildlife fund declares that, by 2025, two-thirds of the world could face water shortages, a new cosmetics category, dubbed ‘waterless beauty’, is emerging. Korean brands, such as whamisa and the lotus, as well as european brands, like cor and butter, are trading on the back of their waterless credentials. often, some water must still be added to make the product effective, but the small inroads into reduced water consumption and the shrinking packaging needs are effective at ringing environmental alarm bells. not to mention the fact that when the water is replaced with oils and botanical ingredients, the product is likely to pack more of a punch.”

Try out The Silver Soap, you can get started with our trial size and see the benefits of waterless beauty for yourself.

The Silver Soap in Wallpaper magazine

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